Sr Digital Marketing Executive

Job description

Role Overview:

We are seeking a passionate and results-driven Digital Marketing Manager with 2-3 years of experience to lead our SEO and PPC efforts. This role involves developing and executing strategies to enhance our online presence, increase website traffic, and drive conversions. If you are a creative thinker with a knack for data-driven decision-making, we want to hear from you!

Key Responsibilities:

• SEO Strategy Development: Design and implement effective SEO strategies to improve organic search rankings and drive high-quality traffic to our website.
• Keyword Research: Conduct thorough keyword research and analysis to identify growth opportunities and optimize content. Optimizing adcopies and landing pages for better results.
• On-Page and Off-Page SEO: Oversee on-page SEO optimizations, including content development, meta tags, and internal linking, as well as off-page strategies such as link building.
• PPC Campaign Management: Plan, execute, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels. Creating and Managing Paid Campaigns of Google Adwords Display Network
• Performance Monitoring: Track, analyze, and report on SEO and PPC performance metrics using tools like Google Analytics, SEMrush, or similar.
• A/B Testing: Conduct A/B testing to optimize ad copy, landing pages, and keyword targeting for better ROI.
• Trend Analysis: Stay up-to-date with the latest trends and best practices in SEO, PPC, and digital marketing to implement innovative strategies.
• Social Media Management: Develop and enhance our social media strategy to expand our presence and engagement across various platforms.
• CRM and Lead Management: Oversee and optimize our CRM systems to effectively manage and nurture leads, ensuring timely follow-ups and seamless communication.

Qualifications:

• Experience: 2-3 years of hands-on experience in SEO and PPC management.
• Skills: Proficiency in SEO tools (e.g., Google Search Console, SEMrush) and PPC platforms (e.g., Google Ads, Facebook Ads).
• Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Analytical Skills: Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Communication: Excellent verbal and written communication skills, with the ability to present complex data in a clear and concise manner.
• Creativity: Creative problem-solving skills and a proactive approach to identifying and implementing innovative marketing solutions.

Required Skills:

• Strong technical knowledge of digital marketing tools and platforms.
• Proficiency in English with excellent writing and communication skills.
• Ability to quickly grasp and adapt to new concepts.
• Creative mindset with a flair for generating innovative content.
• Proven experience in SEO, PPC, Google AdWords, Social Media Management, CRM, and Lead management.
• Relevant Digital Marketing Certification will be an advantage

What We Offer:

• Dynamic Work Environment: Join a vibrant team where creativity and innovation are encouraged.
• Career Growth: Opportunities for professional development and career advancement.
• Competitive Salary: Attractive compensation package commensurate with experience

How to Apply:

If you’re excited about driving digital growth and making a significant impact, we’d love to hear from you! Please send your resume and a cover letter detailing your experience and accomplishments to  metguard.marketing@gmail.com